Inside her head
How the biggest brands know their customer better than she knows herself, and how you can too.
GET THE FREE EPISODE:
About this episode
I was sitting in a meeting with a nine figure brand when it clicked: they weren't talking about their customer like a demographic. They were talking about her like a person they knew. What she's worried about. What she'd roll her eyes at. What she'd say, verbatim, if she saw the campaign in the wild.
That knowledge is the difference, and in this episode I'm handing it to you. What knowing your ideal client inside and out unlocks for your pricing, your content, and your bookings, and the three places you already have the answers sitting in your business right now.
In this episode
[02:00] What knowing her actually buys you: easier pricing, content that writes itself, and becoming the obvious choice instead of an option
[05:00] The shift: stop thinking about your audience, start thinking about her. One woman.
[08:00] The three places to look: her exact words, the moment before she found you, and what she's really buying (hint: it's never the deliverable)
[11:00] The honest part: knowing her is step one. Making your brand say it out loud is step two, and it's the step most founders never take.
Ready for Step Two?
The Brand Fix is 90 minutes with me where we run your actual brand through everything in this episode. Where she shows up, where she doesn't, and the exact moves so the right woman sees your work and thinks "oh, this is mine." You leave with a plan, not a pep talk.
The Brand Fix
90 minutes. Your brand, through her eyes.
You know your business. You know your clients. The Brand Fix is where we make your brand say it out loud. In 90 minutes together, we run your actual brand through everything: where your ideal client shows up in it, where she doesn't, and the exact moves so the right woman sees your work and goes "oh, this is mine." You leave with a plan, not a pep talk.
What you get:
90 minutes live with me, going through your brand and site piece by piece through her eyes
Your Brand Fix plan: the prioritized moves, in order, so you know exactly what to change first and why
The recording, so you can rewatch instead of taking notes
Seven days of follow-up access to me for questions while you implement