THE IT GIRL EDIT® ( FOUNDING ROUND )
FOUNDING ISSUE / 2026
vol.01
You didn’t skip your branding. You were busy making money.
A four-week founder brand + growth sprint for women who already have traction and are ready to decide what they're known for, what they're selling next, and how the business grows from here.
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4 weeks
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10 Curated Founders
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Founders Directory
💼
90 Day Plan
🗓️ 4 weeks ♟️ 10 Curated Founders 📓 Founders Directory 💼 90 Day Plan
( WHAT I MEAN WHEN I SAY BRAND )
Not the logo.
The whole damn thing.
Your brand is what people understand about your business when you're not there to explain it.
It's what you're known for. The words people use when they refer you. The opinions they associate with your name. What you're selling. How your personal brand creates demand. What they see when they land on your website. And whether the whole thing makes them think: yep, she's the one.
01 / THE CURRENT SITUATION
YOU BUILT THE BUSINESS.
You have clients. You have a full calendar. You have money coming in and a group chat that screenshots your wins.
And you have a brand that was made in one afternoon two years ago, in Canva, at 11pm, between clients.
Your work got loud. Your brand stayed quiet. That's the only thing that's actually happening here.
THE MOMENT THIS WAS MADE FOR...
You may book this call a little unsure, wondering if 90 minutes can really move anything... and you'll leave with the exact thing you've been circling for months: clarity.
Because you already know your business. You know your clients better than anyone. What's been missing isn't more effort or another course. It's someone who can stand outside your brand, look at it through your dream client's eyes, and tell you what she sees.
That's what this call is. We go through your brand and your site together, piece by piece: where she recognizes herself, where she loses the thread, and the exact moves, in order, so the right woman lands on your work and thinks "oh, this is mine."
You leave with a plan, not a pep talk.
What you take from this call won't fit in your notes app.
Your Brand Fix plan, delivered within 48 hours of our call: a written doc with every move we mapped, in priority order, covering your messaging, your site, and your offers, so Monday morning you know exactly what to change first and why
The full call recording, yours to keep, so you can be fully present on the call and rewatch instead of scribbling notes
Seven days of direct access to me after the call: Voxer-style, ask me anything while you implement, "does this new headline work" or "which of these two names," and I'll answer within the day
The before-and-after of hearing your own brand described more clearly than you've ever said it, most women quote the call back to me weeks later
A brand that's finally priced, worded, and positioned like the woman your clients already know you are
The room is small
on purpose.
Your Blueprint is what you leave with on paper. The room is what makes the four weeks feel different while you’re building it.
Nobody here is a lead. Nobody is a deliverable. You’re not joining to collect nine new Instagram mutuals or force a coffee chat with a stranger.
You’re spending four focused weeks beside women who are also making real decisions in real businesses. That creates context. You understand what each other is building, what matters right now, and where someone might genuinely be able to help, without turning the room into a transaction.
Four weeks.
Four big decisions.
The point isn't to learn everything there is to know about branding. The point is to make the decisions that have been sitting open, with strategy, perspective, and a deadline.
Week 01
Decide
What are you actually building and what do you want to be known for?
Proof + Brand Gap Map
Positioning + core POV
One 90-day North Star
Week 03
Monetize
What are you selling, and how does attention actually become demand?
Offer ecosystem
Monetization map
Next launch decision
Week 04
Move
What does the next version look like and what happens after this room closes?
Visual direction
Front Door Plan
90-day execution plan
Week 02
Magnetize
How should the business sound, show up, and become recognizable?
Voice DNA
Personal brand pillars
Content + messaging bank
What you actually leave with.
One working document containing the decisions you'll use after the sprint. Not a 70-page strategy PDF that dies in Google Drive.
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What's working, what's outgrown, what's next.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
01 / THE CURRENT SITUATION
Know who’s in the room
before you walk into it.
Before the first call, you already know who's in the room. Every founder gets an editorial profile showing what she's building, what she wants to be known for, what she can help with, what she's looking for, and the big move she's making next.
No awkward “so, what do you do?” networking. You show up knowing exactly who you need to talk to
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This is the quick-read version of who you are, what you’re building, and what you want to become known for. Your profile gives every woman in the room context before you ever meet, so you can skip the elevator pitch and get straight into better conversations.
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Every founder shares what she needs right now and what she’s uniquely equipped to help with. Looking for a referral partner, a podcast introduction, advice on hiring, a Shopify expert, or someone who’s already solved the problem in front of you? This is where the room starts working for you.
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Your profile includes the big move you’re making over the next 90 days and the kind of person, opportunity, or connection that could help move it forward. Because the best networking happens when people know exactly what to keep their eyes open for.
Think less “member directory.” More private rolodex of women who can actually move the needle.
She doesn't compare, She books
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She doesn't compare, She books 💅🏼
your investment
Two ways in. One powerful room.
Choose the option that works for you. Either way, your seat in The It Girl Edit® is secured when your first payment is complete.
PAY IN FULL
$1,350
One payment. Your seat is confirmed immediately.
4 × live Edit sessions
4 optional Open Studios
Founder Directory
Morgan Matches
The It Girl Blueprint
30-day reunion
PAY IN FULL
$1,500
One payment. Your seat is confirmed immediately.
4 × live Edit sessions
4 optional Open Studios
Founder Directory
Morgan Matches
The It Girl Blueprint
30-day reunion
Everything your about to DM me anyway.
Read this first. Then absolutely DM me.
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No. There's no dashboard of videos you'll never open. It's live, it's a group project, and you build on the calls.
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Good. Nine other women aren't either. This is strategy and direction, which is the part everybody skips and the part that actually decides whether the design works.
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You leave with the direction, positioning, message, visual world and plan that make the design good when you build it. If you want Morgan to execute the identity after, graduates get first access to that at an alumni rate.
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Replays go up the same night. But this is built on the room, so come live when you can.
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All of them, on purpose. If you're making money and your brand is quieter than your work, you're in the right place. The founding room is intentionally cross-industry.
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Start date: Oct 1, 2026 Calls: TBD for six weeks. The Reveal: TBD. Update these details before launch.
( THE BACK COVER )
You already proved you can build the business.
Now make it easier to understand, easier to remember, easier to sell and a whole lot harder to ignore.
Four weeks from now, you'll have the words, the offer, the visual direction, the next move, and nine women who can explain exactly what you do when you're not in the room.